01
Good food starts with the source
We partner with farms across Punjab, Himachal and the rest of India, and we're careful about where every ingredient comes from. That care is the whole point of the business.
Our story
This is how we're trying to change Indian food
The Smoke & Salt Co. is a passion project. What drives it is simple: most people have never been told what goes into their food, and many have forgotten what real food tastes and feels like.
02
The forest, and the women who know it
Some of the most precious ingredients in the Himalayas, like fiddlehead ferns and rhododendron flowers, can't be cultivated. We employ women in Himachal's villages to forage them. It brings these foods to your table and puts money into the local economy.
03
Made here, not shipped in
We cure our own charcuterie and make our own cheese. It means we know what's in them, and it's why we can be so much more generous than anyone relying on imported meat and cheese.
04
Changing what people ask for
Preservatives, additives, chemicals, sugar and hydrogenated vegetable oils are in more of our food than most of us realise. We can't change an industry on our own. But when people taste the difference and start reading labels, demand changes, and the industry has to follow.